What is Digital Marketing? 

     Digital marketing is the promotion of a product or service through a form of electronic media. It offers firms better consumer insights as it gives better data than traditional marketing due to the ability of the electronic media to be analyzed – almost in real time. These insights can be derived from information such as how long a consumer stays on a page, what else they have viewed, and how frequently they visit certain sites.  Digital marketing can be performed across multiple platforms such as Big Browser sites as well as mobile pages and email. One of the outlets that most firms use for Digital Marketing is social media sites. Facebook, Twitter, Pinterest and other popular sites are the most commonly used by Digital Marketers to get their firm’s name out there to the consumers.

     

Why are Digital Marketing Courses Important? 

     The promotion of products and services through electronic devices and social media is growing exponentially. Digital marketing is now becoming vital to a firm’s ability to survive. The idea that consumers have the ability to access information where they want  and when they want it, is a powerful thing that companies are taking advantage of. Because of this, Digital Marketing is a growing field and many universities are offering programs specifically focused on Digital marketing. Traditional marketing knowledge alone will not be enough in today’s technology-centered world as most firms are putting more of their budget dollars to digital outlets. By getting informed about Digital Marketing and its importance, you will be getting a well-rounded idea of what marketing in today’s market is really like.